Benefit's newest mascara is the Roller Lash. This mascara is a super curling mascara that is supposed to lift and curl the lashes.
What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.
What it does:
Bye-bye, eyelash curler! Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open
I received this mascara as a sample from Sephora and it came in this adorable packaging.
The Benefit Roller Lash Mascara has a plastic spiky wand which I prefer due to it's ability to really separate lashes and prevent clumping. I did not notice any hooks on the spikes though.
Here are my lashes with one, two, and three coats of this mascara. I did curl my lashes with an eyelash curler.
|Benefit Roller Lash Mascara - 1 coat|
|Benefit Roller Lash Mascara - 2 coats|
|Benefit Roller Lash Mascara - 3 coats|
I really like the Benefit Roller Lash Mascara. You can purchase it for $24 at Sephora, Ulta, or anywhere Benefit products are sold. I must admit, this is the first Benefit mascara that I've actually liked. I wasn't a big fan of They're Real! or BadGal so I was surprised that I liked this mascara.
Have you tried this mascara??